ghost kitchen

You have probably heard the Ghost Kitchen. In the last few years, Ghost Kitchens has become one of the trends in the restaurant industry, and thanks to Covid, Ghost Kitchens is now one of the legal alternatives for restaurants around the world.

But what is Ghost Kitchen? Why did it become a trend so quickly and how does it make life easier for us?

Let’s Find out

What is Ghost kitchen?

Ghost kitchen Also called the virtual kitchen, cloud kitchen, delivery-only restaurant, shadow kitchen, and dark kitchen is a restaurant that only serves delivery-only meals and has no indoor seating, dining in or storefront. in addition to delivery, some ghost kitchens offer takeout meals or drive-throughs.

Some people confuse Ghost kitchen with a virtual restaurant, while these two are different. A virtual restaurant is a kitchen or workspace for one brand, while a Ghost kitchen may contain kitchen space and facilities for more than one restaurant brand.

Ghost kitchens were formed after the rapid growth of consumer demand for restaurant delivery, and it helps restaurants to increase their delivery capacity without much stress or pressure on their kitchen and to increase the areas covered by their services at a very low cost.

History

The term Ghost kitchen was first used by NBC New York in an article. This article criticized the Ghost kitchens of New York. In this article, NBC mentioned the researchers found that the owners of these restaurants had listed their restaurants under different brands in services such as Doordash and GrubHub.

 

ghost kitchen

 

Pros and Cons of Ghost Kitchens

Pros:

Lower costs: According to Ghost Kitchen’s definition, it is clear that this restaurant model has lower costs than normal restaurants. Because in these restaurants, there is no need to invest in hosting a dine-in experience such as tables, chairs, and decoration.

Flexibility: Ghost Kitchens can easily adapt to different conditions due to their business model.

Convenience: Ghost Kitchens has provided this opportunity for customers to easily order their food and enjoy quality food.

Cons:

Branding challenges: Since Ghost Kitchens help many restaurants and other restaurants can be found both physically and online, it doesn’t make much difference for customers whose Ghost Kitchens they order from. so You have to solve this big challenge.

Additional Costs: If you are a restaurant that decided to open your Ghost Kitchens, you should note that you need to make a new investment in your Ghost Kitchens delivery department, apart from the delivery of your restaurant.

customer experience: In the restaurant industry, building an effective and successful relationship with customers is vital. If you are the owner of an Akbar, it is practically impossible to build this relationship, which will have a direct effect on your customers’ experience.

Best Ghost Kitchens

So far we have understood the definition of a Ghost Kitchen, its history, and its Pros and Cons, but what are the best Ghost Kitchens in the world?

1-     Reef Global

Reef Global was founded by ex-restaurateur Ari Ojalvo and operates modern kitchen trailers located in parking lots and other urban spaces. They offer a unique licensing model under which they take a percentage of sales, not a monthly fee.

 

Source: https://www.gocheetah.com/blog/top-4-ghost-kitchens-compared/

 

2-     Kitopi

Founded in Dubai, UAE in 2018. Kitopi is a tech-powered, multi-brand restaurant. Founded in January 2018, our mission is to satisfy the world’s appetite. We currently partner with over 200 brands, across 5 countries, operating 200+ kitchens. Funding: $804M (Series C)

 

ghost kitchen

 

3-     Rebel Foods

Founded in Mumbai, India in 2011. Description from Rebel Site: “A tech based on latest microservice solutions for managing multi-channel ordering. Our brand-wise polygon helps customize the reach and scalability of brands independently without any constraint. Our patented machinery and automation allow uniformity and increased efficiency through all kitchens.”

4- Cloud Kitchens

founded by Uber co-founder Travis Kalanick. CloudKitchens created Otter, an order monitoring technology that pools all delivery apps into one clean console.

Some of their features:

  • Optional cold and dry storage
  • Hoods, sinks, grease traps
  • Window and contactless pickup options for delivery drivers and diners
  • Cleaning, maintenance, and security
  • On-site fulfillment team that handles logistics

Source: https://www.gocheetah.com/blog/top-4-ghost-kitchens-compared/

5-     Swiggy

Founded in Bangalore, India, India in 2014. Description from Swiggy Site: “At Swiggy, we build products & solutions that redefine the food ordering & delivery space in India, every single day. The best part?

Every bit of your work at Swiggy will help us change the way India eats!”

Conclusion

Ghost Kitchen is a physical space that prepares food only for delivery. Since 2012, when NBC used this term in one of its articles, from then on, this type of restaurant is called Ghost Kitchen. Ghost Kitchens do not have a place for dine-in and all orders are delivered to the customer.

Lower costs, flexibility, and ease of use are the main advantages of ghost kitchens, while the cost of delivery, branding challenges, and customer experience issues are the main challenges of this industry. With the help of Corona, ghost kitchens became a global trend and their number is increasing day by day. The most important ghost kitchens include Reef Global, Kitopi, Rebel Foods, CloudKitchens, and Swiggy.

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